International Cases in the Business of Sport

Name: International Cases in the Business of Sport
Brand: Routledge
SKU: 9781138802452-V
Price: 4.49 EUR
Availability: OutOfStock
Rating: 5 (1 reviews)

By Simon Chadwick

0 - Used - very good

Description

Contemporary sport is big business. Major teams, leagues, franchises, merchandisers and retailers are in fierce competition in a dynamic global marketplace. Now in a fully revised and updated second edition, International Cases in the Business of Sport presents an unparalleled range of cutting-edge case studies that show how contemporary sport business is done and provides insight into commercial management practice.
Written by a team of international experts, these case studies cover organisations and events as diverse as the NBA, the Americas Cup, the Tour de France, the PGA tour, FC Barcelona and the Australian Open tennis. They explore key contemporary themes in sport business and management, such as broadcast rights, social media, strategic development, ownership models, mega-events, sports retailing, globalisation, corruption and financial problems. Each case study also includes discussion questions, recommended reading and links to useful web resources.
International Cases in the Business of Sport is an essential companion to any sport business or sport management course, and fascinating reading for any sport business professional looking to deepen their understanding of contemporary management.

Product details

Binding:: Paperback
Edition:: 2
Number of Pages:: 286
Release Date:: 2017-01-20
Publication Date:: 2017-01-20
Publisher:: Routledge
Languages:: Original: English
ISBN10:: 113880245X
ISBN13:: 9781138802452
GPSR Manufacturer Reference:: [email protected]
Weight:: 514 g
Height:: 174 cm
Width:: 246 cm
Thickness:: 16 cm

Buy on Amazon

Currently sold out