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Celebrity Bromance and Comradery Capital in Asia

By Celia Lam

Celebrity Bromance and Comradery Capital in Asia Social Sciences

Celebrity Bromance and Comradery Capital in Asia

0 - Default Title
Description
From Bollywood to K-Pop, from Crazy Rich Asians to YouTube stars and Boys' Love media, this book brings together leading scholars to explore "bromance" in celebrity culture across Asia.Celebrity Bromance and Comradery Capital in Asiademonstrates how celebrity bromances are used as global promotional tools in different national and transnational contexts, including China, Thailand, India and beyond. Across chapters written by leading international scholars, the book demonstrates how a "comradery capital" develops as Asian bromances become not just a promotional tool but commodities in their own right in contemporary celebrity culture.
Product details
Edition:
1
Number of Pages:
248
Release Date:
2025-10-02
Publication Date:
2025-10-02
Publisher:
Bloomsbury Academic
Languages:
Original: English
ISBN10:
0755655028
ISBN13:
9780755655021
GPSR Manufacturer Reference:
[email protected]
Weight:
540 g
Height:
161 cm
Width:
240 cm
Thickness:
18 cm
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