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Rituals, Consumption, and Marketing

By Cele Otnes

Rituals, Consumption, and Marketing

By Cele Otnes

0 - Default Title
Description
This volume is a compendium of cutting-edge scholarship exploring the relevance, roles, and functions of rituals in consumer culture. It will be a valuable resource for academics in the marketing field pursuing ritual scholarship, and for creating coursework on consumer culture, consumer behavior, and marketing strategy.
Product details
Edition:
1
Number of Pages:
444
Release Date:
2025-09-30
Publication Date:
2025-09-30
Publisher:
Routledge
Languages:
Original: English
ISBN10:
1032871911
ISBN13:
9781032871912
GPSR Manufacturer Reference:
[email protected]
Weight:
828 g
Height:
161 cm
Width:
240 cm
Thickness:
28 cm
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