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Moving to Outcomes

Product Image: Moving to Outcomes

Moving to Outcomes

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Description
"From bestselling author Bob Glazer comes a revolutionary approach to partnership marketing. Partnership marketing is not new; it has existed in many different forms, and under many different names, such as affiliate marketing, for decades. However, thanks to transformative changes in enabling technology and pricing models, as well as a change in both supply and demand, partnership marketing now exists in a more automated, scalable form that few companies have fully leveraged to date. MOVING TO OUTCOMES will unlock the keys and show readers how to do so for themselves. Think about your marketing strategy as you would consider an investment portfolio. Every investment guru advises diversifying your stock market assets to protect against declines in some types of assets. Additionally, if you want better returns, you need to adjust your holdings through diversification and get outside of the traditional asset classes. Once an asset class reaches maturity and ubiquity, you are much less likely to see above-average returns. Investors can't beat the market by investing in the biggest names of today; instead, they need to find the next Microsoft, Amazon, or Tesla. Marketers today have a choice. They can keep doubling down on advertising with the digital goliaths of today or begin to diversify and invest in other marketing channels, with an eye toward the future"--
Product details
Binding:
Paperback
Number of Pages:
224
Release Date:
2022-03-01
Publication Date:
2022-03-22
Publisher:
Sourcebooks
Languages:
Original: English
ISBN10:
1728261724
ISBN13:
9781728261720
Weight:
227 g
Height:
135 cm
Width:
201 cm
Thickness:
18 cm
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