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International Business: The New Realities, Global Edition

By S. Cavusgil

International Business: The New Realities, Global Edition Business, Finance & Career

International Business: The New Realities, Global Edition

Only 1 item left in stock
Description
For courses in international business. International Business: The New Realities caters to a post-millennial student audience, the most diverse and educated generation to date. The book connects to students of the technological age, facing a diverse and evolving economic environment fueled by the internet and multimedia sources. The authors understand and speak to what motivates this group, also known as Generation Z -- their reliance on technology, their drive towards achievement and helping their communities, and their desire to obtain skills they can apply towards meaningful jobs. By addressing their interests and issues such as the competitive job market and challenges faced by advanced economies, the text engages students in the material and preps them for successful careers in international business.
Product details
Binding:
Paperback
Edition:
5
Number of Pages:
576
Release Date:
2019-09-19
Publication Date:
2019-09-19
Publisher:
Pearson
Languages:
Published: English, Original: English
ISBN10:
1292303247
GPSR Manufacturer Reference:
[email protected]
Minimum Reading Age:
10
Maximum Reading Age:
80
Weight:
1220 g
Height:
27.4 cm
Width:
21.6 cm
Thickness:
2 cm
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Very good
Almost no signs of wear. Book pages have no markings, accessories are intact and all other media are in good condition.
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€36,49

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