Advertising Explained (RLE Advertising)

Name: Advertising Explained (RLE Advertising)
Brand: Routledge
Availability: OutOfStock
Rating: 5 (1 reviews)

By Dennis Caton

0 - Used - good

Description

This work explains the various elements which go to the making of a successful advertising campaign - the planning, research and discussion - and gives some helpful information about advertising media, the creation of advertisements, about printing processes and mechanical production. It touches upon marketing and distribution and shows how these things must have a direct bearing on any well-framed advertising policy.
The work of the Advertising Agency is fully described and there is some interesting advice about overseas advertising. Advertising Explained contains 27 illustrations, including a number of most useful diagrams and charts -invaluable for day-to-day reference.

Product details

Edition:: illustrated
Languages:: Original: English
Number of Pages:: 120
Publisher:: Routledge
Publication Date:: 2013-03-21
Release Date:: 2013-03-20
ISBN / EAN:: 9780415817769
Weight:: 352 g
Dimensions:: 16/24/1 cm
GPSR Manufacturer Reference:: [email protected]

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