Marketing Methods to Improve Company Strategy

Name: Marketing Methods to Improve Company Strategy
Brand: Routledge
Availability: OutOfStock
Rating: 5 (1 reviews)

By E Castro, Luciano Thome

0 - Default Title

Description

This book consolidates over 10 years of academic research and consulting activities developed by the authors. The core themes include methods (step frameworks and analytic tools) in marketing and strategy addressed to support managerial planning, analysis, and decision making in these areas. It will be of practical use to students of Business Administration and practitioners seeking new methods to implement to increase their productivity.

Product details

Edition:

illustrated

Number of Pages:

138

Release Date:

2010-01-26

Publication Date:

2010-01-20

Publisher:

Routledge

Languages:

Original: English

ISBN10:

0415873754

ISBN13:

9780415873758

GPSR Manufacturer Reference:

[email protected]

Weight:

361 g

Height:

157 cm

Width:

235 cm

Thickness:

12 cm

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