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Sustainable Marketing

By Michelle Carvill

Sustainable Marketing Business, Finance & Career

Sustainable Marketing

Only 1 item left in stock
Description
Sustainable Marketing is the essential guide to implementing, maintaining and scaling sustainability in any marketing initiative. Sustainable Marketing represents the new benchmark for modern marketing. It emphasizes the importance of sustainability in modern marketing, before providing a comprehensive guide to implementing and driving sustainable practices in any organization. It draws upon both professional experiences and academic research, featuring in-depth case studies that are supported by facts, figures, commentary, interviews and analysis. In the modern age of authenticity and transparency, consumers are no longer content with brands that are dismissive of, or even apathetic to, sustainability. This includes, but isn't limited to, environmental factors - brands are expected to convey understanding, concern and proactivity, whether this applies to their carbon footprint, employee welfare or charitable contribution. Sustainable marketing isn't just great for the environment--it also results in a loyal consumer base and a widely respected brand identity.
Product details
Edition:
1
Number of Pages:
320
Release Date:
2021-01-21
Publication Date:
2021-03-23
Publisher:
Bloomsbury USA
Languages:
Original: English
ISBN10:
1472979133
ISBN13:
9781472979131
Weight:
604 g
Height:
161 cm
Width:
241 cm
Thickness:
32 cm
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Very good
Almost no signs of wear. Book pages have no markings, accessories are intact and all other media are in good condition.
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