Mastering the Globalization of Business

Name: Mastering the Globalization of Business
Brand: Bloomsbury 3PL
Availability: OutOfStock
Rating: 5 (1 reviews)

By Roger Cartwright

- Default Title

Description

The book is designed to provide a basic understanding of the dynamics of globalization and its relevance for all types and sizes of business. Commencing with a brief history that shows that globalization is not just a late Twentieth and early Twenty-first-century phenomenon but has been a factor in world trade since the 1600s, the text then considers the two opposing views held about globalization. The material goes on to look at the global implications for customer relationships, marketing, human resources, finance and information. These are areas in which a narrow, national view is becoming increasingly of less value to the student. The book includes questions and case studies to aid understanding.

Product details

Binding:

Paperback

Edition:

1

Number of Pages:

216

Release Date:

2004-05-18

Publication Date:

2017-05-18

Publisher:

Bloomsbury 3PL

Languages:

Original: English

ISBN10:

1403921490

ISBN13:

9781403921499

GPSR Manufacturer Reference:

[email protected]

Weight:

336 g

Height:

156 cm

Width:

234 cm

Thickness:

12 cm

Buy on Amazon

Currently sold out