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Mastering the Business Environment

By Roger Cartwright

Product Image: Mastering the Business Environment

Mastering the Business Environment

By Roger Cartwright

0 - Default Title
Description
Provides an insight into the key external analyses organisations need to undertake. Using the acronym SPECTACLES, the book considers the Social, Political, Economic, Cultural, Technological, Aesthetic, Customer, Legal, Environmental and Sectoral factors that make up the set of external influences on the organisation. Using examples from real organisations, the book provides the reader with clear pointers as to the factors to be considered and their interrelationship. Each chapter includes information for carrying out the analyses, together with a summary and a set of questions.
Product details
Binding:
Paperback
Edition:
1
Number of Pages:
288
Release Date:
2001-02-28
Publication Date:
2001-02-28
Publisher:
Bloomsbury 3PL
Languages:
Original: English
ISBN10:
0333929373
ISBN13:
9780333929377
GPSR Manufacturer Reference:
[email protected]
Weight:
442 g
Height:
156 cm
Width:
234 cm
Thickness:
16 cm
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