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The Big Book of Letterheads

By Carter, David E.

The Big Book of Letterheads Architecture

The Big Book of Letterheads

By Carter, David E.

0 - Default Title
Description
Although email has overtaken written communication in business, letterhead design is just as vital as ever. Since business letters are mailed less frequently, each one sent has the opportunity to have a greater impact on the reader that it would have in the pre-internet era. Today's designers are challenged to create a letterhead (and letterhead set) that will accomplish the following: make a positive first impression for the business; be an appropriate design for the firm's personality and corporate culture; and leave a lasting impression in the mind of the recipient. In addition, the "letterhead set" will usually contain an envelope-one which ideally says "open me first." THE BIG BOOK OF LETTERHEADS includes nearly 400 letterhead sets, all selected for their ability to inspire the reader and provide countless brainstorming ideas.
Product details
Edition:
1
Number of Pages:
384
Release Date:
2007-06-01
Publication Date:
2007-06-30
Publisher:
Gingko Press GmbH
Languages:
Original: English
ISBN10:
006125570X
ISBN13:
9780061255700
Weight:
1812 g
Height:
228 cm
Width:
286 cm
Thickness:
35 cm
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