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Negative Political Advertising

By Johnson-Cartee, Karen S.

Negative Political Advertising Law

Negative Political Advertising

0 - Default Title
Description
This volume provides a unique synthesis of the relevant literature from academic studies in the fields of political science, marketing, advertising, speech communication, telecommunication, and public relations combined with the practical wisdom of professional consultants. Offering the reader both the theory and practical applications associated with negative political advertising, this is the first book devoted exclusively to the various forms of negative campaigning in the United States. After developing a typology of negative political spots for greater clarity in explaining and evaluating them, the book addresses effectiveness questions such as: What works? When? Why? and How?
Product details
Binding:
Paperback
Edition:
1
Number of Pages:
332
Release Date:
2016-08-26
Publication Date:
2016-08-26
Publisher:
Routledge
Languages:
Original: English
ISBN10:
1138976873
ISBN13:
9781138976870
GPSR Manufacturer Reference:
[email protected]
Weight:
482 g
Height:
152 cm
Width:
229 cm
Thickness:
18 cm
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