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Critical Branding

By Caroline Koegler

Product Image: Critical Branding

Critical Branding

By Caroline Koegler

0 - Default Title
Description
Merging concepts from business studies, postcolonial studies, queer studies, and literary and cultural studies in an informed way, Critical Branding: Postcolonial Studies and the Market sets on a thorough theoretical footing a range of categories which, while increasingly current, remain surprisingly obscure, such as the market, marketing, branding, and market forces. It provides new concepts with which to think of the market as a dimension of practice, such as brand narratives, brand acts, and brand politics. At a time when the marketization of the university system and the resulting effects on academics are much on our minds, Critical Branding is a timely contribution that explores how diversely postcolonial studies and the market intersect, for better and for worse.
Product details
Edition:
illustrated
Number of Pages:
240
Release Date:
2018-03-26
Publication Date:
2018-03-26
Publisher:
Routledge
Languages:
Original: English
ISBN10:
1138502227
ISBN13:
9781138502222
GPSR Manufacturer Reference:
[email protected]
Weight:
504 g
Height:
157 cm
Width:
235 cm
Thickness:
18 cm
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