Empresa, empresariedad y comunicación mercantil

Name: Empresa, empresariedad y comunicación mercantil
Brand: Peter Lang
Availability: OutOfStock
Rating: 5 (1 reviews)

By Carmen Paradinas Márquez

0 - Default Title

Description

"This choral work presents the work of researchers specialized in different areas of knowledge, united by the same objective: the study of the entrepreneurial ecosystem. of knowledge, united by the same objective: the study of the entrepreneurial ecosystem. Thanks to the interdisciplinary nature of the authors, it has been possible to represent the different points of view of the authors in this book -entitled: Enterprise, entrepreneurship and business communication, the different points of view from which to approach these concepts. from which to approach these concepts. This holistic compendium of the business network allows the reader to have a complete vision of the most relevant aspects of the business world. of those aspects of greatest relevance in this area, in which organizations are a fundamental pillar of the business world. organizations are a fundamental pillar in the global economy. It includes works related to organizational culture or corporate social responsibility from the point of view of the from the point of view of business communication, a concept that encompasses both advertising and marketing, as well as and marketing, as well as the management of corporate reputation, which are a determining factor in the and corporate reputation management, which are a determining factor in the success or failure of any company"--

Product details

Edition:: 1
Number of Pages:: 468
Release Date:: 2025-02-26
Publication Date:: 2025-02-27
Publisher:: Peter Lang
Languages:: Original: Spanish
ISBN10:: 3631915896
ISBN13:: 9783631915899
GPSR Manufacturer Reference:: [email protected]
Weight:: 823 g
Height:: 157 cm
Width:: 235 cm
Thickness:: 30 cm

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