Capon's Marketing Essentials for Latin American Managers 2e

Name: Capon's Marketing Essentials for Latin American Managers 2e
Brand: wessex, inc.
Availability: OutOfStock
Rating: 5 (1 reviews)

By Noel Capon

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Description

Capon's Marketing Essentials for Latin American Managers, second edition (CME-LA 2e) provides the essence of marketing for current and aspiring marketing professionals throughout the many countries of Latin America. MLAM21c is a book for Latin American managers written by Latin American academics steeped in the culture of Latin American business. Similar to Capon's Marketing Essentials, this book is easy to read, packed with examples from throughout the region, and provides a concise and excellent understanding of modern marketing. CME-LA contains Internet links to additional material, video/audio interviews, that makes Latin America marketing come alive.

Product details

Number of Pages:: 302
Release Date:: 2025-06-02
Publication Date:: 2025-06-02
Publisher:: wessex, inc.
Languages:: Original: English
ISBN13:: 9798991714440
GPSR Manufacturer Reference:: [email protected]
Weight:: 1024 g
Height:: 221 cm
Width:: 286 cm
Thickness:: 21 cm

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