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Tested Advertising Methods

Tested Advertising Methods Business, Finance & Career

Tested Advertising Methods

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Description
The fifth edition of this work on how to create successful advertising features new coverage on small businesses with limited revenues, non-profit advertising, as well as techniques of headlines, illustrations and layouts. There is also new information useful to smaller businesses.
Product details
Binding:
Paperback
Edition:
5
Number of Pages:
304
Release Date:
1998-07-01
Publication Date:
1998-06-15
Publisher:
Pearson Education (US)
Languages:
Original: English
ISBN10:
0130957011
ISBN13:
9780130957016
Weight:
485 g
Height:
153 cm
Width:
227 cm
Thickness:
21 cm

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The items bear minimal signs of past use, such as light scratches or memories in the form of markings. These signs of wear give the items a charming character and tell stories of their previous owners, while not affecting their functionality.
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