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Making Ads Pay

By John Caples

Making Ads Pay Law

Making Ads Pay

Only 1 item left in stock
Description
A veteran copywriter offers advice on how to spark ideas and then capture them in copy, how to write headlines that attract attention, how to make ads believable and motivate readers to act, and how to learn from failure as well as success. Readers will discover principles, procedures, and practical suggestions for every medium and style of advertising.
Product details
Binding:
Paperback
Number of Pages:
258
Release Date:
2013-02-08
Publication Date:
2013-02-08
Publisher:
www.bnpublishing.com
Languages:
Original: English
ISBN10:
1607965666
ISBN13:
9781607965664
GPSR Manufacturer Reference:
[email protected]
Weight:
379 g
Height:
152 cm
Width:
229 cm
Thickness:
15 cm

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