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Essentials of Marketing ISE

Essentials of Marketing ISE book

Essentials of Marketing ISE

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Description
Essentials of Marketing Is Designed to Satisfy Your Needs. Cannon/Perreault, Essentials of Marketing looks at the best of marketing, where marketing practices meet target customer needs to make the world a better place. Dating back to Jerry McCarthy's ground-breaking categorization of the 4Ps of Marketing, our practical, research-based product continues to emphasize marketing strategy planning. The 18th edition of Essentials of Marketing emphasizes currency through: . Active Learning. Connect activities including Smartbook 2.0 providing dynamic, personalized reading experience with Video Cases, Case Analyses and Application-Based Activities designed to drive critical thinking and engagement through real-word scenarios. . Purpose and purpose orientation. Reviewing an organization's reason for being that extends beyond profit and creates value for stakeholders, including customers, employees, suppliers, investors, and communities. . Diversity, equity, and inclusion. Attention to racial justice, diversity, equity, and inclusion integrated across chapters. Inspired by Professor Shanita Akintonde's episodes on the McGraw-Hill podcast, Marketing Insights. . Marketing analytics. Growing coverage of big data and marketing analytics with continued coverage supporting marketing strategy planning. . Enhanced use of photos, images, and exhibits. Hundreds of additional images and exhibits to enhance student learning. Incorporated throughout the Connect Interactive exercises and instructor PowerPoint slides.
Product details
Binding:
Paperback
Edition:
18
Number of Pages:
1664
Release Date:
2023-03-17
Publication Date:
2023-03-17
Publisher:
McGraw-Hill Education Ltd
Languages:
Original: English
ISBN10:
1266124985
ISBN13:
9781266124983
Minimum Reading Age:
14
Maximum Reading Age:
90
Weight:
1470 g
Height:
214 cm
Width:
276 cm
Thickness:
30 cm
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