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Understanding Pharma: A Primer on How Pharmaceutical Companies Really Work
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Description
Understanding Pharma is a must-read for anyone in the pharmaceutical industry--those new to the industry, industry veterans, and those working in or serving the industry.
Gain an understanding of the inner workings of each functional area in the typical pharmaceutical company Learn the interdependencies of each functional area and how they affect the company's strategic goals Understand how each functional area impacts the company's financial success.
Topics covered in the book include:
The global scope of the pharmaceutical industry Typical pharmaceutical company structure Customer groups supply and demand drivers Pharmaceutical product lifecycle Drug Discovery Drug Development Business Development Marketing Sales Managed Markets Manufacturing Distribution
Each function-specific chapter explains:
The role of that functional area in fulfilling the pharmaceutical company s mission The impact of that functional area on company profitability and strategic vision Key activities within that functional area
Understanding Pharma is an ideal resource for professionals in a wide variety of careers, including:
Sales Marketing Market Research Medical Affairs Business Development Training Contract Research Medical Education Advertising Public Relations
Students preparing for careers in the pharmaceutical industry will also find it extremely effective in orienting them to their chosen field, and the industry as a whole.
Product details
Edition:
1
Release Date:
2005-08-01
Publication Date:
2005-08-01
Publisher:
Pharmaceutical Inst
Languages:
Published:
English,
Original:
English
ISBN10:
0976309602
Weight:
898 g
Currently sold out