Hitting the Sweet Spot: How Consumer Insights Can Inspire Better Marketing and Advertising

Name: Hitting the Sweet Spot: How Consumer Insights Can Inspire Better Marketing and Advertising
Brand: First Flight Books
SKU: 9781887229098-G
Price: 1.70 EUR
Availability: InStock
Rating: 5 (1 reviews)

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Description

The Consumer Insight Classic. Clear and engaging - written by one of the top professionals in consumer insight. The book takes you through the process step by step - from Data to Information to Insight to Inspiration. This book is used worldwide by both students and professionals.

Product details

Binding:: Paperback
Edition:: 1
Number of Pages:: 258
Release Date:: 2001-06-01
Publication Date:: 2001-06-08
Publisher:: First Flight Books
Languages:: Original: English
ISBN10:: 1887229094
ISBN13:: 9781887229098
Weight:: 454 g
Height:: 16.3 cm
Width:: 23.4 cm
Thickness:: 1.5 cm

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The items bear minimal signs of past use, such as light scratches or memories in the form of markings. These signs of wear give the items a charming character and tell stories of their previous owners, while not affecting their functionality.

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