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Can I Change Your Mind?

By Lindsay Camp

Product Image: Can I Change Your Mind?

Can I Change Your Mind?

By Lindsay Camp

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Description
These days, we all need the ability to argue a case effectively in writing. Drawing on his long experience as a leading copywriter, Lindsay Camp shows how it's done-whether the 'end product' is a glossy magazine ad, a new business proposal, a page for the company website, or just a hasty email to your boss. Engaging, entertaining and-as you'd expect-highly persuasive, Can I Change Your Mind? will change the way you think about the words you use for ever. 'This is a cunning, masterly and hugely readable book. You'll learn at least as much from how he writes as from what he writes about-and that's saying a great deal.' Jeremy Bullmore (columnist for Campaign, Management Today and The Guardian) 'I hope it's read by every marketing manager, sales director, customer relations officer and chief executive in the land.' Jeremy Bullmore 'A masterpiece in persuasive writing.' Management Today, (September 2007)
Product details
Binding:
Paperback
Edition:
1
Number of Pages:
256
Release Date:
2007-10-01
Publication Date:
2007-04-30
Publisher:
Bloomsbury Publishing PLC
Languages:
Original: English
ISBN10:
0713678496
ISBN13:
9780713678499
Weight:
268 g
Height:
129 cm
Width:
200 cm
Thickness:
19 cm
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