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Healthcare Marketing
0 - Default Title
Description
The book covers an array of topics-from understanding the healthcare environment, including types and characteristics of healthcare organizations and patient satisfaction roles, to the development and execution of effective healthcare marketing strategies. It explores the intricacies of patient experience surveys such as HCAHPS and CG-CAHPS and presents insights into the importance of professional sales in business-to-business marketing within healthcare. Chapters on navigating crises and building resilient teams are included, providing strategies to improve teamwork and manage challenging times effectively.
The book emphasizes key aspects of healthcare marketing with practical scenarios and case studies that foster understanding and application of principles to real-world situations. The inclusion of professional insights from healthcare practitioners further enriches the material, anchoring theoretical concepts within the depths of industry experience.
Recommended for courses in healthcare administration and marketing, the book provides foundational knowledge and strategic tools for those focused on optimizing the healthcare experience and the organizational culture that supports it.
Product details
Binding:
Paperback
Number of Pages:
212
Release Date:
2025-03-04
Publication Date:
2025-03-04
Publisher:
Cognella Academic Publishing
Languages:
Original:
English
ISBN13:
9798823364607
Weight:
315 g
Height:
152 cm
Width:
229 cm
Thickness:
12 cm
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