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The Keys of the Birdcage

By Calogero Catavello

The Keys of the Birdcage Books

The Keys of the Birdcage

0 - Default Title
Description
This book aims to measure the structural influence of certain key influencers on the social network Twitter on the diffusion of posts. An exploratory factor analysis was conducted to determine the influence factor. This showed which characteristics of the sample surveyed correlate with influence and thus with the diffusion of a topic. This study resulted in a measurement method that measures the influence of users and identifies key figures in various topics, including traditional media and the internet. As expected, the influence factor correlated strongly with reach and replies. A key identifying feature for key influencers was their status as experts on the respective topic. The scientific interest in this study lies in the empirical testing of older theories for their applicability in Web 2.0 and in economics in the measurement and identification of influential key figures, which is an important marketing tool.
Product details
Binding:
Paperback
Number of Pages:
80
Release Date:
2025-11-11
Publication Date:
2025-11-11
Publisher:
Our Knowledge Publishing
Languages:
Original: English
ISBN10:
6209109837
ISBN13:
9786209109836
GPSR Manufacturer Reference:
[email protected]
Weight:
137 g
Height:
150 cm
Width:
220 cm
Thickness:
5 cm
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