Placeholder text
Cosmetic Claims & The Myth of the Cheap Study
Cosmetic Claims & The Myth of the Cheap Study
0 - Default Title
Description
Why rigorous testing is not an obstacle to creativity but a framework for responsible innovation.Cosmetic Claims & The Myth of the Cheap Study, the follow-up companion to Help! I'm Covered in Adjectives: Cosmetic Claims & The Consumer, challenges brands and investors to reconsider what "value" truly means in an industry driven by evidence. It convincingly argues that scientific validation is not an adversary to creativity - it is its most reliable partner.Connecting commerce, compliance, and conscience, this book advocates for a cultural shift: from marketing illusion to scientific integrity, from "launch-first" to "design-to-validate." It calls for collective responsibility in safeguarding consumers, encouraging responsible investment, and strengthening the scientific foundation of modern beauty.Whether you are an indie brand founder, investor, regulatory expert, or academic, this book will alter your perspective on testing, compliance, and truth in cosmetics.
Product details
Binding:
Paperback
Number of Pages:
200
Release Date:
2025-11-24
Publication Date:
2025-11-25
Publisher:
Adjective Press
Languages:
Original:
English
ISBN10:
3982775175
ISBN13:
9783982775173
Minimum Reading Age:
18
Maximum Reading Age:
18
Weight:
298 g
Height:
152 cm
Width:
229 cm
Thickness:
11 cm
Currently sold out