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Breakthrough Marketing Plans

Product Image: Breakthrough Marketing Plans

Breakthrough Marketing Plans

Only 1 item left in stock
Description
Almost every company creates a marketing plan each year, and many spend hundreds of employee hours researching, preparing and presenting their tomes to senior executives. But most marketing plans are a waste of time; they are too long, too complicated and too dense. They end up sitting on a shelf, unread and unrealized. Breakthrough Marketing Plans is an essential tool for people who create marketing plans and people who review them. The book provides simple, clear frameworks that are easy to apply, and highlights why marketing plans matter, where they go wrong and how to create a powerful plan that will help build a strong, profitable business.
Product details
Binding:
Paperback
Edition:
2
Number of Pages:
260
Release Date:
2012-12-21
Publication Date:
2012-12-21
Publisher:
Palgrave Macmillan
Languages:
Original: English
ISBN10:
0230340334
ISBN13:
9780230340336
GPSR Manufacturer Reference:
[email protected]
Weight:
400 g
Height:
155 cm
Width:
235 cm
Thickness:
15 cm

Condition

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Very good
Almost no signs of wear. Book pages have no markings, accessories are intact and all other media are in good condition.
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