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The Psychology of Price

By Leigh Caldwell

The Psychology of Price Business, Finance & Career

The Psychology of Price

0 - Used - very good
Description
Explaining the science behind pricing, The Psychology of Price has practical, jargon-free advice on pricing strategies and techniques that can be immediately applied. Includes a toolkit to work out the price point for any product plus expert tips to help businesses understand consumer behaviour and achieve higher sales.
Product details
Binding:
Paperback
Number of Pages:
248
Release Date:
2012-11-02
Publication Date:
2022-09-06
Publisher:
Hodder & Stoughton
Languages:
Original: English
ISBN10:
1780590075
ISBN13:
9781780590073
GPSR Manufacturer Reference:
[email protected]
Weight:
279 g
Height:
141 cm
Width:
215 cm
Thickness:
15 cm
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