Strategic Design : 8 Essential Practices Every Strategic Designer must Master

Name: Strategic Design : 8 Essential Practices Every Strategic Designer must Master
Brand: BIS Publishers B.V.
SKU: 9789063694456-V
Availability: OutOfStock
Rating: 5 (1 reviews)

By Giulia Calabretta

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Description

The role of design professionals' in innovation is growing towards a more strategic one. They are no longer just executors of new product and/or service design briefs but are increasingly involved in the crafting of these briefs and in the strategic decisions leading to these briefs. In order to effectively play this role, design professionals need to master a set of strategic practices - i.e., routinized actions and ways of working. However, since the strategic role of designers is a relatively new development, many designers lack knowledge on specific practices for acting effectively on a strategic level in innovation projects. This book proposes eight strategic design practices for design professionals who seek to grow or have already grown into a more strategic role in innovation. The practices are explained through tools and methods, and through case examples in which companies and designers have effectively used them. Additionally the book provides a set of guidelines that will enable design professionals to easily and quickly apply these practices in their next strategic design project.

Product details

Binding:

Paperback

Edition:

1

Number of Pages:

220

Release Date:

2016-12-06

Publication Date:

2016-09-27

Publisher:

BIS Publishers B.V.

Languages:

Original: English

ISBN10:

9063694458

ISBN13:

9789063694456

Weight:

700 g

Height:

190 cm

Width:

240 cm

Thickness:

14 cm

Condition

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Very good

Almost no signs of wear. Book pages have no markings, accessories are intact and all other media are in good condition.

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