The Cambridge Handbook of Consumer Psychology

Name: The Cambridge Handbook of Consumer Psychology
Brand: Cambridge University Press
SKU: 9781009243964-V
Price: 10.49 EUR
Availability: OutOfStock
Rating: 5 (1 reviews)

By Cait Lamberton

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Description

"In the last two years, consumers have experienced massive changes in consumption, whether due to shifts in habits; the changing information landscape; challenges to their identity, or new economic experiences of scarcity or abundance. What can we expect from these experiences? How are the world's leading thinkers applying both foundational knowledge and novel insights as we seek to understand consumer psychology in a constantly changing landscape? And how can informed readers both contribute to and evaluate our knowledge? This handbook offers a critical overview of both fundamental topics in consumer psychology and those that are of prominence in the contemporary marketplace, beginning with an examination of individual psychology and broadening to topics related to wider cultural and marketplace systems"--

Product details

Binding:: Paperback
Edition:: 2
Number of Pages:: 670
Release Date:: 2023-04-06
Publication Date:: 2023-04-06
Publisher:: Cambridge University Press
Languages:: Original: English
ISBN10:: 1009243969
ISBN13:: 9781009243964
GPSR Manufacturer Reference:: [email protected]
Weight:: 1175 g
Height:: 180 cm
Width:: 251 cm
Thickness:: 40 cm

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