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Interfaith Marketing

By Cabano, Frank G.

Product Image: Interfaith Marketing

Interfaith Marketing

By Cabano, Frank G.

0 - Default Title
Description
The book gives an overview of the current state of knowledge of comparative religious research, how religious affiliations affect consumer behaviour, and its significance for companies that operate across borders. This volume will be of interest to scholars of international marketing and business, consumer behaviour, and religious studies.
Product details
Edition:
1
Number of Pages:
350
Release Date:
2024-11-20
Publication Date:
2024-11-20
Publisher:
Routledge
Languages:
Original: English
ISBN10:
1032827475
ISBN13:
9781032827476
GPSR Manufacturer Reference:
[email protected]
Weight:
690 g
Height:
161 cm
Width:
240 cm
Thickness:
23 cm
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