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Decision-making and Choice Decision

By Park, C. Whan

Decision-making and Choice Decision

By Park, C. Whan

0 - Default Title
Description
Decision-making and Choice Decision by C. Whan Park offers a deep exploration into the psychological mechanisms that drive how consumers evaluate options and make choices. With clarity and academic rigor, Park uncovers the sequential and comparative processes involved in consumer judgments, from initial consideration to final selection.This book examines how individuals assess alternatives, deal with uncertainty, and simplify complex decisions using both analytical and intuitive methods. Park also highlights contextual factors such as framing effects, attribute weighting, and the influence of prior knowledge on decision outcomes.Grounded in empirical studies and theoretical frameworks, the book provides marketers, researchers, and educators with essential tools to understand and predict choice behavior. It explores topics such as compromise effects, choice deferral, and post-decision satisfaction, offering actionable insights for product positioning and marketing communication strategies.As part of the Legend in Consumer Behavior series, this work captures C. Whan Park's significant contributions to decision science and reaffirms his role in shaping the way we understand consumer choice dynamics.
Product details
Binding:
Paperback
Number of Pages:
366
Release Date:
2025-08-12
Publication Date:
2025-08-12
Publisher:
Vibrant Publishers
Languages:
Original: English
ISBN10:
1636516165
ISBN13:
9781636516165
Weight:
530 g
Height:
152 cm
Width:
229 cm
Thickness:
20 cm
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