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Strategic International Marketing

By Melewar, T C

Strategic International Marketing Law

Strategic International Marketing

0 - Default Title
Description
Strategic International Marketing collates the most recent ideas, trends and original research in the theory and practice of global marketing strategy and tactics. Straightforward language and illustrative case studies feature throughout this text from the leading thinkers in the international marketing field.
Product details
Binding:
Paperback
Edition:
1
Number of Pages:
332
Release Date:
2011-12-09
Publication Date:
2011-12-09
Publisher:
Red Globe Press
Languages:
Original: English
ISBN10:
0230580246
ISBN13:
9780230580244
GPSR Manufacturer Reference:
[email protected]
Weight:
644 g
Height:
189 cm
Width:
246 cm
Thickness:
18 cm
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