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Orchestrating Success

By Ling, Richard C.

Product Image: Orchestrating Success

Orchestrating Success

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Description
The authors present a dynamic approach to effectively link sales and marketing planning directly to the operations side of a business. Demonstrates how to create a connection between a company's business plan and each department's operations, accurately anticipate changes in customer's needs and significantly improve a firm's competitive position with an enhanced level of customer satisfaction.
Product details
Edition:
1
Number of Pages:
176
Release Date:
1992-06-05
Publication Date:
1989-09-01
Publisher:
Wiley
Languages:
Original: English
ISBN10:
0471132276
ISBN13:
9780471132271
GPSR Manufacturer Reference:
[email protected]
Weight:
417 g
Height:
157 cm
Width:
235 cm
Thickness:
14 cm
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