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Entrepreneurship in a European Perspective

By Volkmann, C. K.

Entrepreneurship in a European Perspective Business, Finance & Career

Entrepreneurship in a European Perspective

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Description
This textbook focuses on the management challenges of founding a new venture and managing its rapid growth as the firm evolves. It covers crucial management areas in the entrepreneurship context such as entrepreneurial finance, marketing, and human resource management. Also, more hands-on management topics like writing a business plan and choosing a legal form for a venture are covered. A key chapter of the book is dedicated to leadership challenges in managing rapidly growing young firms located in new industries and technology areas. The book is written from a Continental European perspective to cater for its European target audience in entrepreneurship courses to be held in English.
Product details
Binding:
Paperback
Edition:
1
Number of Pages:
524
Release Date:
2010-06-01
Publication Date:
2010-04-27
Publisher:
Gabler Verlag
Languages:
Original: English
ISBN10:
3834920673
ISBN13:
9783834920676
GPSR Manufacturer Reference:
[email protected]
Weight:
987 g
Height:
170 cm
Width:
240 cm
Thickness:
33 cm
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