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Fortune at the Bottom of the Pyramid

By Prahalad, C. K.

Fortune at the Bottom of the Pyramid Social Sciences

Fortune at the Bottom of the Pyramid

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Description
The last couple of decades have seen great increases in sales, now multinational corporations are seeing markets with sluggish or no growth. One market that's been overlooked is also the fastest growing market in the world, and it's where you least expect it- at the bottom of the pyramid. Collectively, the world's 5 billion poor have vast untapped buying power. They represent enormous potential for companies who learn how to serve this market by providing the poor with what they need. This creates a win-win situation- not only do corporations tap into a vibrant market, but by treating the poor as consumers they are no longer treated with indignity; they become empowered customers. Corporations who service this market form an economic infrastructure, which creates real jobs for the poor, and finally an end to the vicious cycle of poverty. This book is a 3-part manifesto- passionate argument; detailed case studies from India, Peru, Mexico, Brazil, and Venezuela, and range from salt to soap, banking to cellphones, health to housing; and lastly, a CD with digital videos shot on location, designed to bring these innovations alive. CK Prahalad shows why we can't afford to ignore "Bottom of the Pyramid"(BOP) markets. Contents same as US/UK editions.
Product details
Number of Pages:
432
Release Date:
2006-12-01
Publication Date:
2006-12-01
Publisher:
Dorling Kindersley Pvt Ltd
Languages:
Published: English, Original: English
ISBN10:
8177587765
ISBN13:
9788177587760
Weight:
608 g
Height:
162 cm
Width:
235 cm
Thickness:
22 cm
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