Placeholder text

Go to cart

New Media and Public Relations

Product Image: New Media and Public Relations

New Media and Public Relations

0 - Default Title
Description
The second edition of New Media and Public Relations captures how the extraordinary global adoption of social media in recent years has changed the way organizations and the public relate to one another. Scholars from around the world provide intriguing insights into how constantly emerging technologies require organizations to be interactive and authentic in virtual environments where control and creation of messages is a shared process. New theoretical perspectives are offered, along with case studies and practical suggestions for using online venues in corporate, charitable, political, cause advocacy, religious, health, university, and crisis settings. Although a number of authors from the first edition have returned to contribute to the second edition, the content of each chapter is entirely new.
Product details
Binding:
Paperback
Edition:
2
Number of Pages:
371
Release Date:
2012-03-28
Publication Date:
2012-03-28
Publisher:
Lang, Peter
Languages:
Original: English
ISBN10:
1433116278
ISBN13:
9781433116278
Weight:
742 g
Height:
192 cm
Width:
256 cm
Thickness:
23 cm
Buy on Amazon
Currently sold out