Placeholder text

Go to cart

New Products Management

By Crawford, C. Merle

New Products Management

0 - Used - good
Description
New Products Management, 8/e, by Crawford and Di Bennedetto provides future new product managers, project managers and team leaders with a comprehensive overview of the new product development process including how to develop an effective development strategy, manage cross-functional teams across the organization, generate and evaluate concepts, manage the technical development of a product, develop the marketing plan, and manage the financial aspects of a project.
Product details
Edition:
8
Number of Pages:
560
Release Date:
2005-01-11
Publication Date:
2005-02-01
Publisher:
McGraw-Hill Education - Europe
Languages:
Original: English
ISBN10:
0072961449
ISBN13:
9780072961447
Weight:
1003 g
Height:
190 cm
Width:
241 cm
Thickness:
26 cm
Buy on Amazon
Currently sold out