Placeholder text

Go to cart

Game-Changing Strategies

By Markides, Constantinos C

Product Image: Game-Changing Strategies

Game-Changing Strategies

Only 1 item left in stock
Description
GAME-CHANGING STRATEGIES COMPANIES THAT DEVELOP NEW RADICAL models in established industries-and in the process, break the rules of the game in those industries-can enlarge the market and create enormous value for themselves. Just consider companies such as Amazon, Starbucks, IKEA, and Dell. While everybody agrees with this idea, few seem to appreciate that the majority of new business-model innovations are introduced by newcomers in an industry. Established firms appreciate the need to break the rules as much as start-up firms. They also possess many more resources, skills, and technologies to do so effectively. Yet they continue to allow new firms to take the initiative when it comes to business-model innovation. The question is why? Game-Changing Strategies explains the reasons behind this puzzle and presents practical ideas on how established firms can not only discover radical new business models but also grow them next to their existing business models. The challenge for established firms is not the discovery of a new business model-the real challenge is how to make two business models coexist. This book offers advice on how established firms can implement structures and processes that make the new business model less conflicting and more palatable to the existing business. The book also examines the incentives that drive established firms to pioneer new radical business models in their industries and describes how they can do it. In addition, it explores the challenge of responding to the invasion of a new business model and examines the various response options available to established companies. Game-Changing Strategies cautions that even though business-model innovation is difficult for established firms, they still must approach it in a proactive manner.
Product details
Edition:
1
Number of Pages:
256
Release Date:
2008-06-06
Publication Date:
2008-05-01
Publisher:
Wiley
Languages:
Original: English
ISBN10:
0470276878
ISBN13:
9780470276877
GPSR Manufacturer Reference:
[email protected]
Weight:
523 g
Height:
157 cm
Width:
235 cm
Thickness:
18 cm
Buy on Amazon

Condition

Show more

Show less
Good
The items bear minimal signs of past use, such as light scratches or memories in the form of markings. These signs of wear give the items a charming character and tell stories of their previous owners, while not affecting their functionality.
Available immediately
€2,49

Incl. VAT, plus shipping costs

PayPal
Visa
Mastercard
American Express
Only 1 item left in stock

Verified second-hand article

Verified second-hand item

Free shipping from 19€

€2,49