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Scientific Advertising

By Hopkins, Claude C.

Scientific Advertising

By Hopkins, Claude C.

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Description
In this groundbreaking 1923 work, written after he retired as president and chairman of one of the world's biggest ad agencies, Hopkins shares the secrets of successful marketing that are just as relevant today as they were almost a century ago. Learn:
¿ how advertising laws are established ¿ the importance of just salesmanship ¿ why businesses must offer service ¿ mail order advertising: what it teaches ¿ what makes headlines effective ¿ understanding customer psychology ¿ how to use art in advertising ¿ how to use samples ¿ the best way to test campaigns ¿ the impact of negative advertising ¿ and much more.
American advertising pioneer Claude C. Hopkins (1866-1932) is still renowned today for developing such marketing innovations as coded coupons that could be used to track the success of varying offers. His methods are still prized for their efficacy today.
Product details
Number of Pages:
92
Release Date:
2010-09-01
Publication Date:
2010-09-01
Publisher:
Cosimo Classics
Languages:
Original: English
ISBN10:
1616403934
ISBN13:
9781616403935
Weight:
258 g
Height:
145 cm
Width:
222 cm
Thickness:
9 cm
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