Scientific Advertising

Name: Scientific Advertising
Brand: Waking Lion Press
Availability: OutOfStock
Rating: 5 (1 reviews)

By Hopkins, Claude C.

- Default Title

Description

Claude Hopkins, the father of modern advertising techniques, believed that "Advertising is salesmanship," and as such it should be measurable and justify the results that it produced. In Scientific Advertising, he explains precisely how to do that, and the principles he discovered and documented are as true today as when they were first written. This business classic covers mail-order marketing, headlines, psychology, strategy, budgeting, and more advanced subjects like negative advertising and how to test an advertising campaign. Whatever advertising medium you use, from print to the Internet, the fundamental principles of Scientific Advertising are universal and timeless. Newly designed and typeset for modern readers by Waking Lion Press.

Product details

Binding:

Paperback

Number of Pages:

70

Release Date:

2008-08-13

Publication Date:

2008-08-13

Publisher:

Waking Lion Press

Languages:

Published: English, Original: English

ISBN10:

1434102467

Weight:

136 g

Buy on Amazon

Currently sold out