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Contemporary Consumption Rituals

By Otnes, Cele C.

Product Image: Contemporary Consumption Rituals

Contemporary Consumption Rituals

By Otnes, Cele C.

0 - Default Title
Description
An interdisciplinary anthology of consumption rituals.This new volume will help the understanding of why & how consumers imbue goods and services with meaning during rituals.Will be of interest to consumer psych,communications, marketing & business.
Product details
Edition:
1
Number of Pages:
360
Release Date:
2003-08-01
Publication Date:
2003-10-01
Publisher:
Psychology Press
Languages:
Original: English
ISBN10:
0805842047
ISBN13:
9780805842043
GPSR Manufacturer Reference:
[email protected]
Weight:
672 g
Height:
157 cm
Width:
235 cm
Thickness:
24 cm
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