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In the Name of

Product Image: In the Name of

In the Name of

0 - Default Title
Description
The politics of a pictogram: technology, gender, race and class in the history of the heart symbol The ubiquitous, benign and seemingly innocuous heart symbol hides a much more complex story than its appearance suggests. The heart is often described as a universal symbol for love, yet its history suggests otherwise; it is closer to a corporate and political medium, embedded with all of the familiar imbalances of class, gender and race.

The symbol developed in the 15th century and became popular in Europe during the 16th century. Until then, the heart shape was not associated with love or any of its current implications: in other words, this apparently eternal image has a history.

In the Name of lays bare this fascinatingly fraught and complex history, revealing the intricacies and problems surrounding the heart symbol. In text and images, the book explores how technological, political and historical dominance has impacted the development of communication and our access to (online) information today.
Product details
Binding:
Paperback
Number of Pages:
152
Release Date:
2020-10-05
Publication Date:
2021-01-12
Publisher:
Onomatopee
Languages:
Original: English
ISBN10:
949314836X
ISBN13:
9789493148369
Weight:
146 g
Height:
109 cm
Width:
147 cm
Thickness:
20 cm
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