How Brands Grow

Name: How Brands Grow
Brand: Oxford University Press
SKU: 9780195573565-G
Price: 15.89 EUR
Availability: OutOfStock
Rating: 5 (1 reviews)

By Byron Sharp

Only 3 items left in stock

Description

This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands.

Product details

Edition:

1

Number of Pages:

228

Release Date:

2010-04-12

Publication Date:

2010-03-31

Publisher:

Oxford University Press

Languages:

Original: English

ISBN10:

0195573560

ISBN13:

9780195573565

GPSR Manufacturer Reference:

[email protected]

Weight:

597 g

Height:

164 cm

Width:

233 cm

Thickness:

25 cm

Condition

Show less

Good

The items bear minimal signs of past use, such as light scratches or memories in the form of markings. These signs of wear give the items a charming character and tell stories of their previous owners, while not affecting their functionality.

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