Fashion Brand Internationalization

Name: Fashion Brand Internationalization
Brand: Palgrave MacMillan Us
Availability: OutOfStock
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By Byoungho Jin

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Description

The first volume in the Palgrave Studies in Practice: Global Fashion Brand Management series, this book provides a comprehensive view on the internationalization of fashion brands, offering unique academic and managerial insights into how fashion brands in diverse sizes can build and sustain their businesses in competitive global marketplaces. It explores the theories and trends occurring within the fashion industry, one of the most active sectors of internationalization. The majority of global fashion brands operate beyond their home countries, yet not much is known about the ventures that generate more than half of their revenues. This book takes a critical look at the global-by-nature fashion industry through a collection of actual cases from multiple countries and cultural backgrounds.

Product details

Edition:: 1
Number of Pages:: 142
Release Date:: 2016-06-30
Publication Date:: 2016-06-30
Publisher:: Palgrave MacMillan Us
Languages:: Original: English
ISBN10:: 1137523360
ISBN13:: 9781137523365
GPSR Manufacturer Reference:: [email protected]
Weight:: 343 g
Height:: 154 cm
Width:: 217 cm
Thickness:: 17 cm

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