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The Portable MBA in Entrepreneurship Case Studies

By Bygrave, William D

The Portable MBA in Entrepreneurship Case Studies Law

The Portable MBA in Entrepreneurship Case Studies

By Bygrave, William D

0 - Used - good
Description
The crucial link between theory and practice In The Portable MBA in Entrepreneurship Case Studies you'll meet people who have used the business theories and practices presented in The Portable MBA in Entrepreneurship to start and run their own entrepreneurial ventures. You'll get a real sense of what it takes to conceive, develop, finance, and operate a business, and how particular elements, such as business plans and financial forecasts, function in the real world. These case studies cover a broad variety of service and product industries: retail, wholesale, mail order, and Internet. You'll discover the trials and rewards of starting a travel agency, launching a new glass-cleaning product, setting up a fashion Web site, and selling women's hosiery through direct mail. Other studies cover ventures in the computer industry, the restaurant business, automobile service franchising, and business consulting. Each case study is illustrated with exhibits-financial statements, business plans, sample contracts, and more -and many are supplemented with end-of-chapter questions that help you analyze the viability of each entrepreneurial venture and test your ability to respond to the challenges you'll face in pursuit of your own entrepreneurial dreams.
Product details
Binding:
Paperback
Edition:
2
Number of Pages:
336
Release Date:
1997-06-09
Publication Date:
1997-06-23
Publisher:
Wiley
Languages:
Original: English
ISBN10:
047118229X
ISBN13:
9780471182290
GPSR Manufacturer Reference:
[email protected]
Weight:
634 g
Height:
178 cm
Width:
254 cm
Thickness:
18 cm
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