People Don't Buy What You Sell - They Buy What You Stand For. Martin Butler with Simon Gravatt

Name: People Don't Buy What You Sell - They Buy What You Stand For. Martin Butler with Simon Gravatt
Brand: Management Books 2000 Ltd
Availability: OutOfStock
Rating: 5 (1 reviews)

By Martin Butler

0 - Default Title

Description

This provocative and candid book goes behind the scenes to reveal the secret of success behind a number of leading UK retailers. It includes in-depth case studies on John Lewis, Selfridges, Carphone Warehouse, Oddbins, Topshop, B&Q and HMV and unique insight from a number of top retail analysts and commentators.

Product details

Binding:: Paperback
Languages:: Original: English
Number of Pages:: 252
Publisher:: Management Books 2000 Ltd
Publication Date:: 2005-08-01
ISBN / EAN:: 9781852524975
Weight:: 331 g
Dimensions:: 15/21/1 cm
GPSR Manufacturer Reference:: [email protected]

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