Design to Grow: How Coca-Cola Learned to Combine Scale and Agility (and How You Can, Too)

Name: Design to Grow: How Coca-Cola Learned to Combine Scale and Agility (and How You Can, Too)
Brand: Penguin
SKU: 9780241198384-V
Price: 1.73 EUR
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By David Butler

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Description

David Butler is the vice president of Innovation and Entrepreneurship at The Coca-Cola Company and is responsible for Coca-Cola's Accelerator Program designed to generate early-stage, high-growth startups. Under David's leadership, Coca-Cola has been awarded numerous design awards including the prestigious Grand Prix from the Cannes Lions International Advertising Festival among others. In 2009, David was recognized by Fast Company as a "Master of Design" and by Fortune for its 2013 Executive Dream Team. David is a member of the World Economic Forum's Global Agenda Council on Design and Innovation. Linda Tischler is an award-winning editor at Fast Company magazine where she writes about the intersection of design and business. She helped launch the web's largest design site, FastCoDesign.com.

Product details

Binding:: Paperback
Edition:: 1
Number of Pages:: 256
Release Date:: 2016-02-04
Publication Date:: 2016-02-04
Publisher:: Penguin
Languages:: Published: English, Original: English
ISBN10:: 0241198380
GPSR Manufacturer Reference:: [email protected]
Weight:: 181 g

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