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The Marketing Whitebook 2011-2012 2011-2012

By Businessworld

Product Image: The Marketing Whitebook 2011-2012 2011-2012

The Marketing Whitebook 2011-2012 2011-2012

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Description
About the Book: Concept Note of the SME Whitebook 2011-2012 Businessworld's 3rd edition of the SME Whitebook 2011-2012, reinforces the vital role it plays in the growth of Indian economy. The SME's contribute 45% of industrial output, 40% of exports, employ 60 million people. They also create 1.3 million jobs every year and produce more than 8000 quality products for the Indian and international markets. Their contribution towards GDP in 2009 was 17% which is expected to increase to 22% by 2012. There are 26.1 million MSME Units in India and 12 million persons are expected to join the workforce in the next 3 years. The third edition of this book will cover new sectors like plastics, chemicals and handicrafts. It will also carry perspectives from SME industry experts on the growth and future of the industry. This year's edition also contains a listing of over 50 SME's in India. Contents Section 1: Perspectives of the SME Industry (articles by industry experts) Section 2: Information Technology and IT-Enabled Services Section 3: The Chemical Sector Section 4: The Plastic Sector Section 5: Gems and Jewellery Sector Section 6: Automobile Components Section 7: The Handicrafts Sector Section 8: The Leather Sector Section 9: The Textile Sector Section 10: The Pharmaceutical Sector Section 11: The Retail Sector Section 12: The Food Processing Sector Section 13: Contact and Listings (50+ SME's listing)
Product details
Binding:
Paperback
Edition:
7
Number of Pages:
400
Release Date:
2011-02-01
Publication Date:
2011-02-01
Publisher:
Businessworld
Languages:
Published: English, Original: English
ISBN10:
8190845276
Weight:
500 g
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