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Focusing on Your Customer

By Review, Harvard Business

Focusing on Your Customer Business, Finance & Career

Focusing on Your Customer

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Description
Closing individual sales, in most businesses, is not enough for success. Success depends on developing profitable lifetime relationships with customers. But gaining customer loyalty requires hard work, care, and attentiveness. In this book, you'll learn to assess the lifetime value of a customer, and why it makes sense to build loyalty among your target customers. You'll also learn to: - Understand the service-profit chain - Leverage the interrelationships among customer satisfaction, customer loyalty, employee capability, and company profitability - Build and refine a process for delivering extraordinary value to your customers
Product details
Binding:
Paperback
Number of Pages:
112
Release Date:
2010-11-04
Publication Date:
2010-11-04
Publisher:
Harvard Business Review Press
Languages:
Original: English
ISBN10:
1422129756
ISBN13:
9781422129753
Weight:
119 g
Height:
125 cm
Width:
178 cm
Thickness:
18 cm
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