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Lean Branding

By Laura Busche

Lean Branding Business, Finance & Career

Lean Branding

Only 1 item left in stock
Description
Every day, thousands of passionate developers come up with new startup ideas but lack the branding know-how to make them thrive. If you count yourself among them, Lean Branding is here to help. This practical toolkit helps you build your own robust, dynamic brands that generate conversion. You'll find over 100 DIY branding tactics and inspiring case studies, and step-by-step instructions for building and measuring 25 essential brand strategy ingredients, from logo design to demo-day pitches, using The Lean Startup methodology's Build-Measure-Learn loop.- Learn exactly what a brand is—and what it isn't- Build a minimal set of brand ingredients that are viable in the marketplace: brand story, brand symbols, and brand strategy- Measure your brand ingredients by using meaningful metrics to see if they meet your conversion goals- Pivot your brand ingredients in new directions based on what you've learned—by optimizing rather than trashing- Focus specifically on brand story, symbols, or strategy by following the Build-Measure-Learn chapters that apply
Product details
Binding:
Paperback
Edition:
1
Number of Pages:
290
Release Date:
2019-03-15
Publication Date:
2019-04-09
Publisher:
O'Reilly Media
Languages:
Original: English
ISBN10:
1492054194
ISBN13:
9781492054191
GPSR Manufacturer Reference:
[email protected]
Weight:
434 g
Height:
153 cm
Width:
228 cm
Thickness:
20 cm

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The items bear minimal signs of past use, such as light scratches or memories in the form of markings. These signs of wear give the items a charming character and tell stories of their previous owners, while not affecting their functionality.
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