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Behavioural Economics for Business

By Peter Burow

Behavioural Economics for Business book

Behavioural Economics for Business

By Peter Burow

Only 1 item left in stock
Description
Every day, people around the world - consumers, employees and leaders - make profoundly irrational decisions, often to the detriment of themselves and others. Why? For the past three decades, behavioural economists have worked to answer this question. The result is an elegant framework that finally explains the logic behind the apparent madness and, more importantly, provides practical tools to help better manage our own and other's decision-making. From performance management, ethical marketing and risk through to market testing, the insights in this book will increase your awareness of how cognitive bias drives decision-making, and show you how you, as a leader, can respond and drive improved results in your organisation.
Product details
Binding:
Paperback
Edition:
2
Number of Pages:
150
Release Date:
2016-02-23
Publication Date:
2016-02-23
Publisher:
Neuropwer Group Pty Ltd
Languages:
Original: English
ISBN10:
0992513561
ISBN13:
9780992513566
Weight:
163 g
Height:
133 cm
Width:
203 cm
Thickness:
8 cm

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